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Namastay - Visual Identity
Project type
Branding + Visual Identity
Location
Mumbai, India
Role
Lead designer
Namastay is warm welcome and a homely stay that comes with the excitement of vacation blended with the comfort of home.
Virtue of unbeatable hospitality & proper hygiene standards that bring along safety, consistency & reliability.
Premium hotels offering best service at affordable prices.
The client wanted this logo to have an Indian touch since the brand is based in India.
The tagline of the brand says ‘welcome home’ and I wanted to only add on to that. The line on the word ‘stay’ signifies ‘home for the day’, where the person gets to stay with the best amenities. The two stars after and before the line are taken from the Hindi language. The stars come together to form an Indian pattern that is simple yet impactful. It can be used as a texture or a design element for various collateral - both print and digital. The colour palette takes its inspiration from Indian architecture, festivals and art.