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Molsi's Label Design

Project type

Packaging

Location

Mumbai, India

Role

Lead designer

Molsi's is a brand that wants to mix healthy with yummy. Their main mission to make nutrition better - for people's health, and for the environment. And while they are at it, they are serving up some hard-to-resist goodies.
Their latest venture included a line of berries - dried and pitted. I had worked on the packaging of the same. The main goal was to make it look like the berries have come straight from the farm into the hands of the customer. They also wanted a bit of European farm touch.
I chose the monotone color palette so as to make a different color theme for every berry so that it would be easy to differentiate for the customers. It also gives it a fresh look and stands out in terms of look and feel.

© 2025 by Vasundhara Srinivas

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